Vogue Arabia

β€œIt is magic,” says Lebanese image consultant Maya Eltal, who began using it at a young age. β€œI use it for my hair and my skin too. I instantly felt the change.” El Mernissi incorporates it in facial treatments, hair masks, massage oils, and nail cures. In the early 2000s, she opened her own spa with argan oil as the star ingredient, right around the same time the international market started taking note.

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